
Athlean-X
2017—2022Developed a custom Laravel-powered backend with a fully bespoke cart and product system. Optimized for performance, scalability, and user-friendly e-commerce experiences.
- Laravel
- WordPress
- JavaScript
- PHP
A page that takes six seconds on a phone has already lost most of the people who tapped it, and Google knows it. Speed work is not a plugin — it is finding which of your images, scripts, fonts and database queries is actually costing the time, and fixing those. For a Sarasota business that usually means more calls from the same traffic, without spending anything more on ads.
The audit comes first and it is specific: what the site scores on real hardware, which resource is responsible for each slow second, and what each fix is worth against what it costs to do. You see that list before any work starts, ranked, so you can take the top three and stop there if that is the right call. Nothing gets claimed as fixed without a before-and-after measurement you can read.
Sarasota has a strong arts, hospitality, and professional-services economy alongside the usual coastal trades. Businesses here often have an established site with years of content and rankings worth protecting, which makes careful migrations and redesigns, not from-scratch rebuilds, the right call more often than not.
Websites rarely need only one thing done to them. For Sarasota businesses I also take on website maintenance in Sarasota and website migration in Sarasota, and just up the road I cover website speed in Fort Myers and website speed in Cape Coral.
An established Sarasota site is usually slow for accumulated reasons rather than one big one: years of plugins, a theme changed three times, galleries of event and artwork photography uploaded at full camera resolution. That is exactly the kind of site where speed work pays best, because the content and rankings are already there and nothing needs rebuilding. The audit names each cause and what it costs you, and you choose how far down the list to go.
A few of the sites behind this service. Live links where the client allows it.

Developed a custom Laravel-powered backend with a fully bespoke cart and product system. Optimized for performance, scalability, and user-friendly e-commerce experiences.

Managed full-stack development of a high-traffic WordPress blog with a custom JavaScript-based cart system. Enhanced usability, performance, and editor workflows with custom themes, plugins, and integrations.

Redesigned and optimized a WooCommerce-powered WordPress site for a bicycle shop in Switzerland. Improved responsiveness, modernized styling, and streamlined the shopping experience for better conversions.
A custom Laravel cart and checkout that stayed fast for more than 100,000 visitors a day, promotions included.
Four steps and no surprises: you approve the scope before work starts and the site before it launches.
A short call or email exchange about your goals, your customers and what is not working today. Free, with no commitment.
A written scope, timeline and fixed price, so you know exactly what you are getting before anything starts.
The work happens on a staging site you can open at any time, with plain-language updates at agreed checkpoints.
Testing, a launch in a low-traffic window, documentation and a handoff session, then support while your team settles in.
Yes, when it helps. Most Sarasota projects run remotely by video call and email, and I can meet in person for a kickoff or launch review.
Yes. Preserving existing content and rankings is the core of how I handle migrations and redesigns. Every page is inventoried and either kept at the same address or redirected, and nothing is removed without your approval.
The audit is quoted on its own, so you can buy the diagnosis without committing to the treatment. The fixes are then quoted as a fixed price from the ranked list, and you choose how far down it to go.
A caching plugin helps and is usually part of the fix, but it cannot undo a 4 MB hero image, a page builder loading forty stylesheets, or a query that scans your whole product table. Those are the ones costing you seconds, and they have to be found individually.
Core Web Vitals are a ranking signal, so it helps, but honestly the bigger win is usually conversion. The same number of Sarasota visitors arrive and more of them stay long enough to call.
I work with businesses across Florida, on both coasts. Pick your city for details specific to your area.
Tell me what you need. You’ll get a fixed quote, a timeline, and a clear next step within one business day.
Send me your current website address and what is not working for you. I will reply within one business day with a clear scope, timeline, and price, or tell you if I am not the right fit.