
Island Painting
2021Designed and developed a WordPress-based promotional site for a local business, optimizing performance and tracking for lead generation.
- WordPress
- JavaScript
- PHP
- HTML
A new website should pay for itself. I build sites for Sarasota service businesses, shops, and professional practices that load fast, show up in local search, and turn visitors into calls and bookings.
I build on WordPress when your team needs to edit content and on Next.js when you need something custom. Either way the site ships with the fundamentals that most local sites miss: real performance budgets, accessibility, structured data for your services and location, and tracking that tells you which pages produce leads.
Sarasota has a strong arts, hospitality, and professional-services economy alongside the usual coastal trades. Businesses here often have an established site with years of content and rankings worth protecting, which makes careful migrations and redesigns, not from-scratch rebuilds, the right call more often than not.
Websites rarely need only one thing done to them. For Sarasota businesses I also take on website speed in Sarasota and website migration in Sarasota, and just up the road I cover business websites in Fort Myers and business websites in Cape Coral.
A new Sarasota business enters a market with established names in the arts, hospitality, and professional services. The site has to look credible immediately, load fast, and make the next step obvious, whether that is booking, buying, or calling. I build it with local search structure for Sarasota and the surrounding area, so it is found as well as it presents.
A few of the sites behind this service. Live links where the client allows it.

Designed and developed a WordPress-based promotional site for a local business, optimizing performance and tracking for lead generation.

Built a fully custom WooCommerce e-commerce site for a client, handling design, functionality, and optimization from end to end. Integrated with Google and Meta for tracking and advertising.

Redesigned and optimized a WooCommerce-powered WordPress site for a bicycle shop in Switzerland. Improved responsiveness, modernized styling, and streamlined the shopping experience for better conversions.
A mobile-first redesign of a Swiss bicycle shop’s WooCommerce store lifted checkout conversion by 25%.
Four steps and no surprises: you approve the scope before work starts and the site before it launches.
A short call or email exchange about your goals, your customers and what is not working today. Free, with no commitment.
A written scope, timeline and fixed price, so you know exactly what you are getting before anything starts.
The work happens on a staging site you can open at any time, with plain-language updates at agreed checkpoints.
Testing, a launch in a low-traffic window, documentation and a handoff session, then support while your team settles in.
Yes, when it helps. Most Sarasota projects run remotely by video call and email, and I can meet in person for a kickoff or launch review.
Yes. Preserving existing content and rankings is the core of how I handle migrations and redesigns. Every page is inventoried and either kept at the same address or redirected, and nothing is removed without your approval.
You own the site outright. I offer optional maintenance for updates, backups, and security, or hand everything over with documentation if you prefer to manage it yourself.
WordPress for most local businesses: your staff can edit it, and the ecosystem covers bookings, menus, and e-commerce. Next.js when you need a web application, integrations, or very high performance. I will recommend one during discovery.
Four to eight weeks from kickoff to launch for a typical Sarasota business, with most of the variance coming from how quickly content and photos arrive.
I work with businesses across Florida, on both coasts. Pick your city for details specific to your area.
Tell me what you need. You’ll get a fixed quote, a timeline, and a clear next step within one business day.
Send me your current website address and what is not working for you. I will reply within one business day with a clear scope, timeline, and price, or tell you if I am not the right fit.