
Island Painting
2021Designed and developed a WordPress-based promotional site for a local business, optimizing performance and tracking for lead generation.
- WordPress
- JavaScript
- PHP
- HTML
A new website should pay for itself. I build sites for Cape Coral service businesses, shops, and professional practices that load fast, show up in local search, and turn visitors into calls and bookings.
I build on WordPress when your team needs to edit content and on Next.js when you need something custom. Either way the site ships with the fundamentals that most local sites miss: real performance budgets, accessibility, structured data for your services and location, and tracking that tells you which pages produce leads.
Cape Coral is dominated by home-focused businesses: pool and canal services, roofing, HVAC, landscaping, and real estate. These companies win on local search and quote-request forms, so the site has to rank for Cape Coral and surrounding neighborhoods and convert visitors into leads without friction.
Websites rarely need only one thing done to them. For Cape Coral businesses I also take on e-commerce websites in Cape Coral and website maintenance in Cape Coral, and just up the road I cover business websites in Fort Myers and business websites in Bonita Springs.
A new Cape Coral business competes in a market full of established home-service names. The site has to look trustworthy at first glance, show licensing and insurance clearly, and make requesting a quote simple. I build it with a page for each service and area plus structured data, so Google can match you to Cape Coral searches from the first weeks.
A few of the sites behind this service. Live links where the client allows it.

Designed and developed a WordPress-based promotional site for a local business, optimizing performance and tracking for lead generation.

Built a fully custom WooCommerce e-commerce site for a client, handling design, functionality, and optimization from end to end. Integrated with Google and Meta for tracking and advertising.

Redesigned and optimized a WooCommerce-powered WordPress site for a bicycle shop in Switzerland. Improved responsiveness, modernized styling, and streamlined the shopping experience for better conversions.
A mobile-first redesign of a Swiss bicycle shop’s WooCommerce store lifted checkout conversion by 25%.
Four steps and no surprises: you approve the scope before work starts and the site before it launches.
A short call or email exchange about your goals, your customers and what is not working today. Free, with no commitment.
A written scope, timeline and fixed price, so you know exactly what you are getting before anything starts.
The work happens on a staging site you can open at any time, with plain-language updates at agreed checkpoints.
Testing, a launch in a low-traffic window, documentation and a handoff session, then support while your team settles in.
Yes. I work across Lee County and can meet in Cape Coral for a kickoff or launch review when it helps. Day-to-day work runs remotely, so you are not pulled off a job site for meetings.
Yes. A separate page for each main service and area you cover, written for that area rather than copied, is one of the most effective ways for a home-service business to rank locally. I plan these with you during scoping.
I structure every page and write draft copy for service pages so the site launches complete. You review and adjust, and I can work with a copywriter or photographer you already use.
The site is built with the structure Google uses for local results: a page per service, location information, schema markup, and a Google Business Profile that matches. Ranking also depends on reviews and competition, which I will be honest about.
You own the site outright. I offer optional maintenance for updates, backups, and security, or hand everything over with documentation if you prefer to manage it yourself.
I work with businesses across Florida, on both coasts. Pick your city for details specific to your area.
Tell me what you need. You’ll get a fixed quote, a timeline, and a clear next step within one business day.
Send me your current website address and what is not working for you. I will reply within one business day with a clear scope, timeline, and price, or tell you if I am not the right fit.