
Custom commerce. Real-world scale.
100k+
Daily visitors served
Senior full-stack developer
I build websites, commerce platforms and web apps — with nine years of experience at Athlean-X, Nielsen and independent client projects.
Hiring for your team? Explore my experience
Custom commerce. Real-world scale.
100k+
Daily visitors served
Most projects begin in one of a few places: a platform you have outgrown, a site that no longer works hard enough, a store that loses the sale at checkout, or nothing live yet. Each page covers what is included, how the work runs, and the questions clients ask first. There is a page for each city I work in, too — business websites in Fort Myers, business websites in Naples, business websites in Cape Coral and business websites in Bonita Springs.
Move from Contentful, Squarespace, Wix, Drupal, or old WordPress with every page inventoried and every URL redirected.
More about website migrationModernize an existing site: faster, mobile-first, accessible, and ready for local search.
More about website redesignA new site for your business that loads fast, ranks locally, and is easy to update.
More about business websitesWooCommerce stores that stay fast as the catalogue grows, with a checkout that does not lose the sale.
More about e-commerce websitesUpdates, backups, security and uptime monitoring, handled by the developer who knows how the site is built.
More about website maintenanceSlow pages fixed at the cause, measured on a real phone and verified against Core Web Vitals.
More about website speedCustom software when a website is not the answer: multi-tenant SaaS, billing, dashboards and internal tools.
More about web applicationsCommerce at scale. Tools that give editors their time back. A closer look at what I built and why it mattered.

Bikerevier
A mobile-first redesign of a Swiss bicycle shop’s WooCommerce store lifted checkout conversion by 25%.
Read the case studyDesigned and developed a WordPress-based promotional site for a local business, optimizing performance and tracking for lead generation.
Built a fully custom WooCommerce e-commerce site for a client, handling design, functionality, and optimization from end to end. Integrated with Google and Meta for tracking and advertising.
Nine guides on what a site costs, what to build, how to move one without losing your rankings, and what breaks after launch. Written from the projects above.
How we work together
You work directly with the person building it. Clear decisions, visible progress, and a handover you can use.
We define the problem, the people using the product, and what success looks like. Scope and priorities come before code.
I turn the plan into working software, share progress, and make room for feedback. Performance and accessibility are part of the build.
We check the details, prepare the release, and hand over the code and documentation so you can move forward with confidence.
I’m a self-taught full-stack developer who has spent nine years inside production systems: a direct-to-consumer business serving 100k+ visitors a day, an enterprise data platform at Nielsen, and a government content migration on a deadline. I know what breaks under real traffic, and I build so it doesn’t.
Working with me is simple. You get a straight answer on scope and price before anything starts, plain-language updates while it’s being built, and full ownership of the code when it ships. Away from the keyboard I cook, garden and train.
Four tools with the most road behind them, then five kinds of build — each one naming the case study that proves it.
Retrieval-augmented search across the documents a business already owns, with more than one model behind a single streaming interface.
Multi-tenant applications where sign-up, subscriptions, payouts and permissions all have to be right the first time.
Live figures from the systems a business already runs, typed end to end and quick enough to check on a phone between jobs.
Long-running PHP estates under real traffic: caching, third-party APIs, and releases that do not take the site down.
WooCommerce and WordPress builds the client’s own team can edit without breaking, with the tracking in place to see what sells.
Nine years across enterprise data platforms, a direct-to-consumer business at scale, and independent client work.
Samtek
Migrating structured content from Contentful into WordPress for a confidential U.S. government agency on an accelerated delivery schedule, with no loss of URLs, accessibility compliance, or editorial workflow.
WordPress · PHP · Contentful · TypeScript · Node.js · WP-CLI · REST APIs · ACF · Gutenberg
Self-Employed
Building production-grade SaaS platforms, AI-powered applications, and analytics dashboards for clients using modern tech stacks including Next.js, NestJS, and AI/LLM integrations.
Next.js · React · TypeScript · NestJS · PostgreSQL · Stripe · AI/LLMs · FastAPI
Nielsen
Led frontend development for enterprise data visualization platform, creating dynamic Gutenberg blocks and improving performance.
WordPress · PHP · Alpine.js · Tailwind CSS · Chart.js · Gutenberg
Athlean-X
Managed full-stack development of high-traffic e-commerce and content platforms serving 100k+ daily visitors.
Laravel · PHP · WordPress · JavaScript · MySQL · Zend Framework
Tell me what’s broken or what you need built. You’ll hear back within one business day with a straight answer on scope, timeline and cost.
Tell me what you have in mindTell me what’s broken or what you need built. You’ll hear back within one business day with a straight answer on scope, timeline and cost.