: WordPress lead site for a painting company
Designed and developed a WordPress-based promotional site for a local business, optimizing performance and tracking for lead generation.
The challenge
A local service business lives on calls and quote requests, so the site’s job was clear: show the work, load fast, and make it easy to get in touch. It also had to be found by people searching for the service nearby, and the owner needed to see which visits turned into leads. Heavy themes and plugins would have slowed it down, so the build used a lightweight setup with targeted optimizations.
Configured WordPress with lightweight plugins and custom optimizations to deliver fast load times. Added Google Analytics tracking and SEO improvements to boost discoverability.
Highlights
- 01Developed responsive templates tailored for local service promotion.
- 02Integrated Google Analytics for lead tracking and performance insights.
- 03Applied SEO practices to improve search visibility.
What this means for your business
This is the core of what most local businesses need: a fast, mobile-friendly site, built so Google understands what you do and where, with tracking that shows which visits become leads. It does not need to be complicated to work. If you run a contracting or local service business and your site is not bringing in calls, this is the kind of build I deliver with a fixed quote.
Stack
- WordPress
- JavaScript
- PHP
- HTML
- CSS
- jQuery
- MySQL
- CPanel
- Meta API
- Google Analytics
- SEO Optimization
More work
- Athlean-XWebsites · 2017—2022
- NielsenWebsites · 2022—2024
- Learn Athlean-XWebsites · 2017—2022
Need something like this?
- Business websitesA new site for your business that loads fast, ranks locally, and is easy to update.
Related guides
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