Your website already exists, and Sarasota customers judge it on a phone. If it is slow, looks dated, or stopped bringing in calls, I redesign it: I keep what works, rebuild what does not, and measure the result with Core Web Vitals and real lead numbers.
A redesign is not a fresh coat of paint. I start with an audit of speed, mobile usability, accessibility, and how your pages show up in local search results. Then I rework the structure and design around how your customers actually find and contact you, keeping the content and URLs that already rank.
01Technical, design, and local-SEO audit of the current site
02Mobile-first redesign built on your existing content
03Core Web Vitals targets met and verified before launch
04Accessibility fixes to WCAG 2.1 AA
05Local SEO structure: service pages, schema markup, Google Business Profile alignment
06Analytics and conversion tracking for calls, forms, and bookings
Local context — Sarasota
WebsitesforSarasotabusinesses
Sarasota has a strong arts, hospitality, and professional-services economy alongside the usual coastal trades. Businesses here often have an established site with years of content and rankings worth protecting, which makes careful migrations and redesigns, not from-scratch rebuilds, the right call more often than not.
Sarasota sites often have strong content wrapped in an outdated design. A redesign keeps what already works for search and modernizes the rest: faster pages, accessible layouts that follow WCAG guidelines, clearer navigation for events or services, and a mobile experience that works for visitors planning a trip and for residents alike.
Who I build for in Sarasota
Arts, culture, and nonprofitsEvent calendars, ticketing or donation links, and accessible design matter, because the audience spans every age and device.
Tourism and hospitalityVisitors plan on phones, often from out of state, so fast pages, clear directions, and booking links decide who gets the reservation.
Professional servicesLaw, financial, and medical offices need a credible site with clear practice-area pages and contact paths that respect privacy.
Coastal trades and home servicesA page for each trade and area, plus a simple quote form, turns local searches into calls.
02 — Proof
Relatedwork
A few of the sites behind this service. Live links where the client allows it.
Redesigned and optimized a WooCommerce-powered WordPress site for a bicycle shop in Switzerland. Improved responsiveness, modernized styling, and streamlined the shopping experience for better conversions.
Built a fully custom WooCommerce e-commerce site for a client, handling design, functionality, and optimization from end to end. Integrated with Google and Meta for tracking and advertising.
Developed a custom Laravel-powered backend with a fully bespoke cart and product system. Optimized for performance, scalability, and user-friendly e-commerce experiences.
Four steps and no surprises: you approve the scope before work starts and the site before it launches.
01
Discovery
A short call or email exchange about your goals, your customers and what is not working today. Free, with no commitment.
02
Proposal
A written scope, timeline and fixed price, so you know exactly what you are getting before anything starts.
03
Development
The work happens on a staging site you can open at any time, with plain-language updates at agreed checkpoints.
04
Delivery
Testing, a launch in a low-traffic window, documentation and a handoff session, then support while your team settles in.
04 — Questions
Commonquestions
01Can we meet in person in Sarasota?
Yes, when it helps. Most Sarasota projects run remotely by video call and email, and I can meet in person for a kickoff or launch review.
02We have years of content. Can you keep it?
Yes. Preserving existing content and rankings is the core of how I handle migrations and redesigns. Every page is inventoried and either kept at the same address or redirected, and nothing is removed without your approval.
03What does a redesign cost?
Every project is quoted after a short discovery call. You get a fixed price for a defined scope, not an hourly estimate that grows.
04Do I need a redesign or just a few updates?
The audit answers that. If the foundation is sound I will recommend targeted updates instead of a full rebuild, and quote accordingly. Many Sarasota businesses only need speed work, a new mobile layout, and better service pages.
05Can you redesign my WordPress or WooCommerce site?
Yes. Most redesigns I do are WordPress, including WooCommerce stores, Elementor builds, and custom themes. I can also move you off a page builder if it is slowing the site down.
05 — Service areas
Areasserved
I work with businesses across Florida, on both coasts. Pick your city for details specific to your area.
Send me your current website address and what is not working for you. I will reply within one business day with a clear scope, timeline, and price, or tell you if I am not the right fit.