Athlean-X
2017—2022Developed a custom Laravel-powered backend with a fully bespoke cart and product system. Optimized for performance, scalability, and user-friendly e-commerce experiences.
- Laravel
- WordPress
- JavaScript
- PHP
Florida · Remote-friendly
A page that takes six seconds on a phone has already lost most of the people who tapped it, and Google knows it. Speed work is not a plugin — it is finding which of your images, scripts, fonts and database queries is actually costing the time, and fixing those. For a Naples business that usually means more calls from the same traffic, without spending anything more on ads.
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Worked for
- Nielsen
- Athlean-X
- Samtek
- Antamba
- Bikerevier
- Island Painting
- 100k+
- daily visitors kept online
- Athlean-X
- +40
- Lighthouse points on client redesigns
- Client sites
- On schedule
- government content migration, in progress
- Samtek, 2026
01 — What’s included
The audit comes first and it is specific: what the site scores on real hardware, which resource is responsible for each slow second, and what each fix is worth against what it costs to do. You see that list before any work starts, ranked, so you can take the top three and stop there if that is the right call. Nothing gets claimed as fixed without a before-and-after measurement you can read.
- 01Core Web Vitals audit on real mobile hardware, not a desktop score
- 02A ranked list of causes with the time each one costs and the effort to fix it
- 03Image, font and script delivery rebuilt: formats, sizing, loading order
- 04Render-blocking CSS and JavaScript cleared from the critical path
- 05Caching, compression and database query fixes at the server level
- 06Before-and-after numbers in writing, plus field data once it catches up
Local context — Naples
Naples customers expect polish. Luxury real estate, home services, wellness practices, and hospitality businesses in Collier County are judged on their website before the first call, so design quality, speed, and accessibility matter as much as rankings. Many Naples sites also serve a bilingual staff and clientele.
Websites rarely need only one thing done to them. For Naples businesses I also take on website redesign in Naples and business websites in Naples, and just up the road I cover website speed in Bonita Springs and website speed in Fort Myers.
Website speed in Naples
A Naples business selling on polish cannot afford a page that stutters, and the audience here mostly arrives on a recent phone over good signal, which means a slow page is clearly your site's fault rather than the connection's. Speed work usually starts with the photography: large images are what a design-led Naples site is made of, and they are almost always what is costing it the first three seconds.
Who I build for in Naples
- Luxury real estateBuyers expect large, sharp photography that still loads fast, plus listing and neighborhood pages that read as well on a phone as on a desktop.
- Wellness, med spa, and aestheticsClients judge the brand by the site before they book, so design, clear consultation steps, and online booking carry the sale.
- Home services for seasonal residentsMany owners live elsewhere part of the year, so the site has to explain services, scheduling, and communication clearly to someone who is not in town.
- Restaurants and hospitalityReservations, menus, and private-event inquiries should take a few taps, and the site has to match the experience guests expect in person.
02 — Proof
A few of the sites behind this service. Live links where the client allows it.
Learn Athlean-X
2017—2022Managed full-stack development of a high-traffic WordPress blog with a custom JavaScript-based cart system. Enhanced usability, performance, and editor workflows with custom themes, plugins, and integrations.
- WordPress
- JavaScript
- PHP
- HTML
Bikerevier
2024Redesigned and optimized a WooCommerce-powered WordPress site for a bicycle shop in Switzerland. Improved responsiveness, modernized styling, and streamlined the shopping experience for better conversions.
- WordPress
- WooCommerce
- JavaScript
- PHP
Result
100k+
Daily visitors
A custom Laravel cart and checkout that stayed fast for more than 100,000 visitors a day, promotions included.
03 — Process
Four steps and no surprises: you approve the scope before work starts and the site before it launches.
01
Discovery
A short call or email exchange about your goals, your customers and what is not working today. Free, with no commitment.
02
Proposal
A written scope, timeline and fixed price, so you know exactly what you are getting before anything starts.
03
Development
The work happens on a staging site you can open at any time, with plain-language updates at agreed checkpoints.
04
Delivery
Testing, a launch in a low-traffic window, documentation and a handoff session, then support while your team settles in.
04 — Questions
01Can we meet in person in Naples?
Yes, when it helps. Most projects run remotely, and I can meet in Naples for a kickoff or final review. Many Naples clients are here only part of the year, so the process also works entirely by video call and email.
02Can my site be in English and Spanish?
Yes. I build bilingual sites with a separate, properly tagged page for each language, so Google shows each visitor the right version instead of treating the translation as duplicate content. This site is built the same way.
03Will this actually help my Google rankings?
Core Web Vitals are a ranking signal, so it helps, but honestly the bigger win is usually conversion. The same number of Naples visitors arrive and more of them stay long enough to call.
04Do I need a redesign instead?
Often not, and the audit will say so. If the site looks right and simply performs badly, speed work is a fraction of the cost of a rebuild. If the structure itself is the problem, I will tell you that rather than sell you the cheaper job twice.
05How long does it take?
The audit takes a few days. Most fixes land within one to two weeks. Field data in Search Console lags about four weeks behind the work, so the final numbers arrive after the invoice does.
05 — Service areas
I work with businesses across Florida, on both coasts. Pick your city for details specific to your area.
Nearby areas
- Website speed · Bonita SpringsLee County
- Website speed · Fort MyersLee County
- Website speed · Cape CoralLee County
Other services in Naples
- Website migrationMove from Contentful, Squarespace, Wix, Drupal, or old WordPress with every page inventoried and every URL redirected.
- Website redesignModernize an existing site: faster, mobile-first, accessible, and ready for local search.
- Business websitesA new site for your business that loads fast, ranks locally, and is easy to update.
- E-commerce websitesWooCommerce stores that stay fast as the catalogue grows, with a checkout that does not lose the sale.
- Website maintenanceUpdates, backups, security and uptime monitoring, handled by the developer who knows how the site is built.
Related guide
Tell me what you need. You’ll get a fixed quote, a timeline, and a clear next step within one business day.
- 01Free first conversation
- 02No commitment
- 03Fixed quote, no hourly surprises
- 04Replies within one business day
06 — Contact
Send me your current website address and what is not working for you. I will reply within one business day with a clear scope, timeline, and price, or tell you if I am not the right fit.
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