Selling online is mostly a speed and trust problem. If your product pages crawl on a phone, if shipping costs appear only at the last step, or if adding a product means calling someone, you are paying for a store that turns buyers away. I build and fix WooCommerce stores for Naples businesses, and I measure the result in completed checkouts rather than in page views.
I start where the money leaks: the product page, the cart, and the checkout. Those three screens get measured on a real phone on a real connection before anything is redesigned. Then I rebuild the catalogue structure, the payment and shipping setup, and the admin screens your staff actually use, so adding a product or running a sale is something you do yourself on a Tuesday afternoon.
01WooCommerce build or rescue, on a theme your team can edit safely
02Product, category and search pages tuned for phones first
03Checkout rebuilt to cut steps and show shipping and tax early
04Payments, shipping zones, tax and receipts configured and test-ordered end to end
05Product import or clean-up, including variations, images and stock levels
06Conversion tracking for add-to-cart, checkout and completed orders
Local context — Naples
WebsitesforNaplesbusinesses
Naples customers expect polish. Luxury real estate, home services, wellness practices, and hospitality businesses in Collier County are judged on their website before the first call, so design quality, speed, and accessibility matter as much as rankings. Many Naples sites also serve a bilingual staff and clientele.
Naples buyers decide on presentation, and a boutique, gallery or wellness practice selling online here is judged on the product page before the price. That means photography that loads at full quality without stalling the page, descriptions that read like the shop rather than like a spreadsheet, and a checkout short enough that an unhurried customer does not reconsider halfway through. Where the staff and clientele are bilingual, the store runs in both languages rather than bolting Spanish on at the end.
Who I build for in Naples
Luxury real estateBuyers expect large, sharp photography that still loads fast, plus listing and neighborhood pages that read as well on a phone as on a desktop.
Wellness, med spa, and aestheticsClients judge the brand by the site before they book, so design, clear consultation steps, and online booking carry the sale.
Home services for seasonal residentsMany owners live elsewhere part of the year, so the site has to explain services, scheduling, and communication clearly to someone who is not in town.
Restaurants and hospitalityReservations, menus, and private-event inquiries should take a few taps, and the site has to match the experience guests expect in person.
02 — Proof
Relatedwork
A few of the sites behind this service. Live links where the client allows it.
Redesigned and optimized a WooCommerce-powered WordPress site for a bicycle shop in Switzerland. Improved responsiveness, modernized styling, and streamlined the shopping experience for better conversions.
Built a fully custom WooCommerce e-commerce site for a client, handling design, functionality, and optimization from end to end. Integrated with Google and Meta for tracking and advertising.
Managed full-stack development of a high-traffic WordPress blog with a custom JavaScript-based cart system. Enhanced usability, performance, and editor workflows with custom themes, plugins, and integrations.
Four steps and no surprises: you approve the scope before work starts and the site before it launches.
01
Discovery
A short call or email exchange about your goals, your customers and what is not working today. Free, with no commitment.
02
Proposal
A written scope, timeline and fixed price, so you know exactly what you are getting before anything starts.
03
Development
The work happens on a staging site you can open at any time, with plain-language updates at agreed checkpoints.
04
Delivery
Testing, a launch in a low-traffic window, documentation and a handoff session, then support while your team settles in.
04 — Questions
Commonquestions
01Can we meet in person in Naples?
Yes, when it helps. Most projects run remotely, and I can meet in Naples for a kickoff or final review. Many Naples clients are here only part of the year, so the process also works entirely by video call and email.
02Can my site be in English and Spanish?
Yes. I build bilingual sites with a separate, properly tagged page for each language, so Google shows each visitor the right version instead of treating the translation as duplicate content. This site is built the same way.
03My store is slow once I add products. Can that be fixed?
Usually, yes, and usually without a rebuild. Slow catalogues are normally a hosting, image and query problem rather than a theme problem. The audit says which, and you get the fix quoted separately from any redesign.
04Can you move my products from Shopify, Wix or Squarespace?
Yes. Products, variations, images, customers and past orders come across, and the old product URLs are redirected so the pages that already rank keep their place. That part overlaps with my migration work.
05Can my staff add products without breaking the design?
That is the point of the build. Product and page editing is set up so the layout holds whatever your team types, and you get a short recorded walkthrough of the screens they will actually use.
05 — Service areas
Areasserved
I work with businesses across Florida, on both coasts. Pick your city for details specific to your area.
Send me your current website address and what is not working for you. I will reply within one business day with a clear scope, timeline, and price, or tell you if I am not the right fit.