Selling online is mostly a speed and trust problem. If your product pages crawl on a phone, if shipping costs appear only at the last step, or if adding a product means calling someone, you are paying for a store that turns buyers away. I build and fix WooCommerce stores for Miami businesses, and I measure the result in completed checkouts rather than in page views.
I start where the money leaks: the product page, the cart, and the checkout. Those three screens get measured on a real phone on a real connection before anything is redesigned. Then I rebuild the catalogue structure, the payment and shipping setup, and the admin screens your staff actually use, so adding a product or running a sale is something you do yourself on a Tuesday afternoon.
01WooCommerce build or rescue, on a theme your team can edit safely
02Product, category and search pages tuned for phones first
03Checkout rebuilt to cut steps and show shipping and tax early
04Payments, shipping zones, tax and receipts configured and test-ordered end to end
05Product import or clean-up, including variations, images and stock levels
06Conversion tracking for add-to-cart, checkout and completed orders
Local context — Miami
WebsitesforMiamibusinesses
Miami runs on international trade, hospitality, real estate and healthcare, and a large share of customers here search and buy in Spanish. A site that treats Spanish as an afterthought loses those people at the first click. It is also the most competitive market in the state, so speed, clarity and a genuine local structure matter more here than anywhere else in Florida.
A Miami store that treats Spanish as a translation layer loses buyers at the checkout, which is the single worst place to lose them. I build both languages into the catalogue, the cart and the order emails from the start, and handle the parts a Miami store actually hits: international shipping rules, customs information, and payment methods that buyers outside the US expect to see. The market here is unforgiving on speed, so the product pages are built for a phone first.
Who I build for in Miami
International trade and logisticsFreight forwarders, importers and customs brokers are vetted by partners abroad, so capability pages have to be clear, credible and readable in more than one language.
Restaurants, hotels and nightlifeGuests decide on a phone, often minutes before booking, so menus, reservations and event inquiries have to be a few taps rather than a PDF.
Condo and investment real estateOut-of-country buyers judge a listing by its photography, which means large images that still load fast, and neighborhood pages that answer questions before a call.
Medical practices and med spasBooking, intake and pricing questions need clear answers in both languages, with contact paths that respect patient privacy.
02 — Proof
Relatedwork
A few of the sites behind this service. Live links where the client allows it.
Redesigned and optimized a WooCommerce-powered WordPress site for a bicycle shop in Switzerland. Improved responsiveness, modernized styling, and streamlined the shopping experience for better conversions.
Built a fully custom WooCommerce e-commerce site for a client, handling design, functionality, and optimization from end to end. Integrated with Google and Meta for tracking and advertising.
Managed full-stack development of a high-traffic WordPress blog with a custom JavaScript-based cart system. Enhanced usability, performance, and editor workflows with custom themes, plugins, and integrations.
Four steps and no surprises: you approve the scope before work starts and the site before it launches.
01
Discovery
A short call or email exchange about your goals, your customers and what is not working today. Free, with no commitment.
02
Proposal
A written scope, timeline and fixed price, so you know exactly what you are getting before anything starts.
03
Development
The work happens on a staging site you can open at any time, with plain-language updates at agreed checkpoints.
04
Delivery
Testing, a launch in a low-traffic window, documentation and a handoff session, then support while your team settles in.
04 — Questions
Commonquestions
01Can you build the site in both English and Spanish?
Yes, and it is the normal choice for Miami. Each language gets its own URLs and hreflang so both can rank, and the Spanish is written rather than run through a translator. This site is built the same way, so you can see the result before you commit.
02Can we meet in person in Miami?
Sometimes, and I will be straight about it: I am based on the other coast, so Miami projects run remotely by video call and email. I can travel over for a kickoff or a launch review when it genuinely helps, but the work itself does not depend on it.
03Do I have to use WooCommerce?
No, but for most Miami businesses it is the cheapest place to land. You own the store, there is no per-sale platform fee, and the people who can work on it are everywhere. If you are better served by Shopify I will say so rather than sell you a build.
04My store is slow once I add products. Can that be fixed?
Usually, yes, and usually without a rebuild. Slow catalogues are normally a hosting, image and query problem rather than a theme problem. The audit says which, and you get the fix quoted separately from any redesign.
05Can you move my products from Shopify, Wix or Squarespace?
Yes. Products, variations, images, customers and past orders come across, and the old product URLs are redirected so the pages that already rank keep their place. That part overlaps with my migration work.
05 — Service areas
Areasserved
I work with businesses across Florida, on both coasts. Pick your city for details specific to your area.
Send me your current website address and what is not working for you. I will reply within one business day with a clear scope, timeline, and price, or tell you if I am not the right fit.