
Athlean-X
2017—2022Developed a custom Laravel-powered backend with a fully bespoke cart and product system. Optimized for performance, scalability, and user-friendly e-commerce experiences.
- Laravel
- WordPress
- JavaScript
- PHP
A page that takes six seconds on a phone has already lost most of the people who tapped it, and Google knows it. Speed work is not a plugin — it is finding which of your images, scripts, fonts and database queries is actually costing the time, and fixing those. For a West Palm Beach business that usually means more calls from the same traffic, without spending anything more on ads.
The audit comes first and it is specific: what the site scores on real hardware, which resource is responsible for each slow second, and what each fix is worth against what it costs to do. You see that list before any work starts, ranked, so you can take the top three and stop there if that is the right call. Nothing gets claimed as fixed without a before-and-after measurement you can read.
West Palm Beach has drawn a steady stream of finance and professional firms over the past few years, and they sit alongside luxury real estate, the equestrian season in Wellington, and a well-funded arts and nonprofit sector. Much of the audience is seasonal and skews older, which puts real weight on credibility, accessibility and pages that work without a fast connection.
Websites rarely need only one thing done to them. For West Palm Beach businesses I also take on business websites in West Palm Beach and e-commerce websites in West Palm Beach, and just up the road I cover website speed in Fort Lauderdale and website speed in Miami.
A good part of the West Palm Beach audience is seasonal, older, and not always on a strong connection, which makes speed an accessibility question as much as a marketing one. Pages are measured the way that audience actually loads them — mid-range phone, unreliable signal — and the fixes are chosen accordingly: less script, smaller images, text that renders before the decorative parts arrive rather than after.
A few of the sites behind this service. Live links where the client allows it.

Developed a custom Laravel-powered backend with a fully bespoke cart and product system. Optimized for performance, scalability, and user-friendly e-commerce experiences.

Managed full-stack development of a high-traffic WordPress blog with a custom JavaScript-based cart system. Enhanced usability, performance, and editor workflows with custom themes, plugins, and integrations.

Redesigned and optimized a WooCommerce-powered WordPress site for a bicycle shop in Switzerland. Improved responsiveness, modernized styling, and streamlined the shopping experience for better conversions.
A custom Laravel cart and checkout that stayed fast for more than 100,000 visitors a day, promotions included.
Four steps and no surprises: you approve the scope before work starts and the site before it launches.
A short call or email exchange about your goals, your customers and what is not working today. Free, with no commitment.
A written scope, timeline and fixed price, so you know exactly what you are getting before anything starts.
The work happens on a staging site you can open at any time, with plain-language updates at agreed checkpoints.
Testing, a launch in a low-traffic window, documentation and a handoff session, then support while your team settles in.
Yes, and it is worth being deliberate about. Type sizes and contrast are set to meet WCAG AA at minimum, tap targets are large enough to hit reliably, and the site works with a screen reader or keyboard alone. None of that makes it look dated.
When it helps, yes. Most West Palm Beach projects run remotely by video call and email, and I can travel over for a kickoff or a launch review. I am based on the other coast, so in-person time is planned rather than ad hoc.
Often not, and the audit will say so. If the site looks right and simply performs badly, speed work is a fraction of the cost of a rebuild. If the structure itself is the problem, I will tell you that rather than sell you the cheaper job twice.
The audit takes a few days. Most fixes land within one to two weeks. Field data in Search Console lags about four weeks behind the work, so the final numbers arrive after the invoice does.
The audit is quoted on its own, so you can buy the diagnosis without committing to the treatment. The fixes are then quoted as a fixed price from the ranked list, and you choose how far down it to go.
I work with businesses across Florida, on both coasts. Pick your city for details specific to your area.
Tell me what you need. You’ll get a fixed quote, a timeline, and a clear next step within one business day.
Send me your current website address and what is not working for you. I will reply within one business day with a clear scope, timeline, and price, or tell you if I am not the right fit.