
Athlean-X
Custom commerce. Real-world scale.
100k+
Daily visitors served
Senior full-stack developer
I build websites, commerce platforms and web apps — with nine years of experience at Athlean-X, Nielsen and independent client projects.
Hiring for your team? Explore my experienceMost projects begin in one of three places: a platform you have outgrown, a site that no longer works hard enough, or nothing live yet. Each page covers what is included, how the work runs, and the questions clients ask first.
Commerce at scale. Tools that give editors their time back. A closer look at what I built and why it mattered.

Bikerevier
A mobile-first redesign of a Swiss bicycle shop’s WooCommerce store lifted checkout conversion by 25%.
Read the case studyDesigned and developed a WordPress-based promotional site for a local business, optimizing performance and tracking for lead generation.
Built a fully custom WooCommerce e-commerce site for a client, handling design, functionality, and optimization from end to end. Integrated with Google and Meta for tracking and advertising.
How we work together
You work directly with the person building it. Clear decisions, visible progress, and a handover you can use.
We define the problem, the people using the product, and what success looks like. Scope and priorities come before code.
I turn the plan into working software, share progress, and make room for feedback. Performance and accessibility are part of the build.
We check the details, prepare the release, and hand over the code and documentation so you can move forward with confidence.
I’m a self-taught full-stack developer who has spent nine years inside production systems: a direct-to-consumer business serving 100k+ visitors a day, an enterprise data platform at Nielsen, and a government content migration on a deadline. I know what breaks under real traffic, and I build so it doesn’t.
Working with me is simple. You get a straight answer on scope and price before anything starts, plain-language updates while it’s being built, and full ownership of the code when it ships. Away from the keyboard I cook, garden and train.
From building scalable web applications to implementing AI-powered solutions, here's my technical toolkit.
Nine years across enterprise data platforms, a direct-to-consumer business at scale, and independent client work.
Samtek
Migrating structured content from Contentful into WordPress for a confidential U.S. government agency on an accelerated delivery schedule, with no loss of URLs, accessibility compliance, or editorial workflow.
WordPress · PHP · Contentful · TypeScript · Node.js · WP-CLI · REST APIs · ACF · Gutenberg
Self-Employed
Building production-grade SaaS platforms, AI-powered applications, and analytics dashboards for clients using modern tech stacks including Next.js, NestJS, and AI/LLM integrations.
Next.js · React · TypeScript · NestJS · PostgreSQL · Stripe · AI/LLMs · FastAPI
Nielsen
Led frontend development for enterprise data visualization platform, creating dynamic Gutenberg blocks and improving performance.
WordPress · PHP · Alpine.js · Tailwind CSS · Chart.js · Gutenberg
Athlean-X
Managed full-stack development of high-traffic e-commerce and content platforms serving 100k+ daily visitors.
Laravel · PHP · WordPress · JavaScript · MySQL · Zend Framework
Tell me what’s broken or what you need built. You’ll hear back within one business day with a straight answer on scope, timeline and cost.
Tell me what you have in mindTell me what’s broken or what you need built. You’ll hear back within one business day with a straight answer on scope, timeline and cost.